As you might know last Friday marked World Malaria Day, a day to encourage the global health community, the private sector, governments, NGOs, and everyday, ordinary people to keep up the fight to help defeat malaria.
Every minute a child dies of malaria somewhere in the world, most of whom live in sub-Saharan Africa. In fact, 90% of children who die from malaria live in Africa and 40% of those live in Nigeria and the Democratic Republic of the Congo, according to WorldMalariaDay.org. There is encouraging news, however. From 2000 – 2012 3.3 million lives were saved due to scaled up malaria control interventions. What many might not understand is that malaria is completely preventable and treatable, a fact that is repeatedly reiterated by the World Health Organization and others. Interventions such a insecticide-treated bed nets, residual indoor spraying, and draining of stagnant water helps to control malaria. One of the reasons many children, especially those under the age of five, die from malaria is because they are not treated in time or remote areas do not have access to rapid diagnostic tests and treatments.
Malaria No More, an international NGO that is determined to end malaria, launched its Malaria Sucks campaign on World Malaria Day that encourages donations, as low as $1, to help save more children from dying from malaria. Malaria Sucks’ icon is an orange lollipop that signifies what children in malaria prone areas miss out on – their childhoods. One donated dollar goes to rapid diagnostic testing and full treatment for one child, so a dollar indeed makes a difference.
Celebrities have taken on the issue like Anthony Bourdain and James Ven Der Beek who tweeted their support of the Malaria Sucks campaign.
— Anthony Bourdain (@Bourdain) April 25, 2014
— James Van Der Beek (@vanderjames) April 23, 2014
“MalariaSUCKS is a fun, tangible way for supporters to connect to an issue that may seem distant from their everyday lives,” said Malaria No More CEO Martin Edlund in a statement. “We’re putting our supporters in the spotlight – asking them to help us create real change through an everyday activity like posting a selfie and spreading a powerful humanitarian message through their social networks. It’s our pink ribbon, only sweeter.”
Global social engagement is key to the success of the campaign and Malaria No More is making it fun. Anyone can join the conversation by donating money to www.MalariaNoMore.org/MalariaSUCKS and by posting to #MalariaSucks.
You can also generate a lollipop selfie and share with your friends. Here’s mine.
Visit www.MalariaNoMore.org/MalariaSUCKS to save a life.
Full disclosure: I traveled to Zambia with Malaria No More in October 2013 to cover the global launch of its Power of One campaign.