Tag Archives: Rio + 20

[Video] Sounds from Rio + Social

Pierce Freelon and Apple Juice Kid, adjunct professors in UNC-Chapel Hill’s music department, demonstrated a mini beat-making session at Rio + Social, Mashable and the UN Foundation’s conference in Brazil about social media for social good, held on the eve of Rio + 20.

Freelon and Apple Juice Kid are the founders of ARTVSM, a socially conscious company merging art and activism by any medium necessary. They will go to the Congo this summer to set up a sustainable beat-making lab using open source technology and social media to change the lives of young people. They will also take their beat-making lab to Senegal and Kenya.

Greenpeace at the People’s Summit in Downtown Rio

Greenpeace, the largest independent direct-action environmental organization in the world, is having a huge presence at Rio + 20 both literally and figuratively. They brought their Rainbow Warrior ship to Rio and have been vocal about holding world officials to the environmental commitments they have already made and those that should be hashed out this week at the Earth Summit.

“Our aim is to get all banks to say we won’t make loans to oil, coal, gas and deforestation-related activity. We want to shut off the flow of capital. The time is right because the banks are at their most vulnerable in terms of public legitimacy.” – Kumi Naidoo, executive director of Greenpeace (Guardian)

Greenpeace also set up a huge exhibit at Flamengo Park in downtown Rio where the People’s Summit is taking place through June 22 – concurrently with Rio + 20.

“The People’s Summit intends to unite urban, indigenous, religious, ecological and working movements from all over the planet to converge in a clear position,” said a member of the Summit’s organizing committee, Rafael Soares de Oliveira. “We believe that the solutions for the planet lie in the solutions of the people.”

Follow Greenpeace at @Greenpeace and Kumi Nadoo, Greenpeace’s Executive Director at

Future We Want and Rio + 20 at Museu de Arte Moderna Rio de Janeiro

The Museu de Arte Moderna Rio de Janeiro  is hosting exhibits in conjunction with Rio + 20, the United Nations Conference for Sustainable Development. In this exhibit Brazilian notables – from artists to authors and models – and ordinary people come together to talk about the future they want. Museum-goers are also encouraged to share the future they want and post them on the walls of the exhibit.

Photos: Jennifer James

Elders + Youngers: What They Learn From One Another

Here at Rio + Social in Brazil one of the most fascinating panels all day has been the Elders + Youngers panel where, as its name suggests, was a conversation between the younger and older generation. What is extremely fascinating about this is both groups have equal voices in the conversation. The elders can learn from the younger people and vice versa.

Chaired by Archbishop Desmond Tutu, The Elders is an independent group of global leaders who work together for peace and human rights. They were brought together in 2007 by Nelson Mandela, who is not an active member of the group but remains an Honorary Elder. The Burmese pro-democracy leader Aung San Suu Kyi is also an Honorary Elder.

Along with this group of thinkers who have been charged to make headway in the global conversation about pressing issues is the all-important idea that this small panel should be scaled. As Mary Robinson, the first woman president of Ireland mentioned during the panel she commended Rio + 20 for bringing in the voices of the young to the conference. Unfortunately as Robinson pointed out the youth have not been invited to the important tables.

Visit The Elders at www.theelders.org and on Twitter at @theelders.

[Quote] On Using Social Media Activism Effectively

Oftentimes people will tweet or use other social media tools to spread the word about the issues and causes that mean the most to them. According to Pete Cashmore, the founder of Mashable there has to be more than the individual working alone in order to push the needle.

“There needs to be a lasting function – a way to coalesce as a group. People need to use organizations, groups, hashtags to keep the conversation in one place.” Pete Cashmore, Founder of Mashable.

Panel with Pete Cashmore, Founder and CEO, Mashable and Luciano Huck, TV Host & President, Instituto Criar de TV, Cinema e Novas Mídias

[Quotes] How Can We Use Social Media to Its Utmost Potential?

The main question today at Rio + Social is how can we use social media to its utmost. As a community of mothers who uses social media every day to spread awareness about pressing global issues being effective in our work is key.

Here are quotes from  Kumi Naidoo, Executive Director, Greenpeace International and Georg Kell, Executive Director, United Nations Global Compact

“Young people should bring a new vision. Come up with new ideas. Come up with a new world. We need fresh thinking.” – Kumi Naidoo, Executive Director, Greenpeace International (middle)

“Look for wisdom. I hope we don’t forget the lessons from the past.” – Georg Kell, Executive Director, United Nations Global Compact (far right)

[Photos] Rio + Social Before the Event

Before Rio + Social began here are a few photos of the attendees coming in and media getting situated.  The UN Foundation along with its partners have done an amazing job by allowing us access to Wi-Fi, the Ethernet, power strips and all the information we need to  cover the event.

Watch the livestream at RioPlusSocial.com.

Rio + 20: How Rio is Upgrading Its Urban Slums

Even while staying in Copacabana instead of Barra where most of the Rio + 20 activities are happening this week there is still ample opportunity to learn new things about sustainable development.

I ran across this interesting exhibit made of milk crates in Copacabana an hour ago that drew attention to Rio’s Morar Carioca Programme.

What Morar Carioca has done since July 2010 is upgrade the urban slums in Rio. The program will last until 2020 fueled by an investment of 8 billion reais and will benefit 280,000 households.

Inside the exhibit I learned that  Rio de Janeiro considered climate change and opted for environmentally responsible solutions to address slum urbanization.  The exhibit laid out the plan in detail.

There will be resizing of the sewer and drain network. We all know how important sanitation is to global health. Additionally, new residential buildings will be made of sustainable materials.

Photos: Jennifer James

Headed to Brazil, Covering Rio + Social, Rio + 20 This Week

Tomorrow we will be headed to Rio to attend Rio + Social on Tuesday with 500 other influencers who use social media for social good. I am particularly excited about the lineup of speakers whose work I admire like Radha Muthiah, Executive Director, Global Alliance for Clean Cookstoves, Helen Clark, Administrator, United Nations Development Programme (UNDP) and Ertharin Cousin, Executive Director, World Food Programme (WFP) among many others.

Over the course of the next few days we would love any retweets, shares, likes, pins, and +1s that you can share. Above anything else we will be amplifying the rights of women in sustainable development and seeing what the world is doing to ensure women have equal access to land rights, energy, credit, global markets, and food security.

Additionally we will listen keenly to information and innovative approaches about using social and new media to do more good in this world at Rio + Social.

All of this promises to be an amazing week, with a ton of information and sights and sounds to share from Rio.

Keep up with my posts at the following places:

Twitter: @socialgoodmoms, @mombloggersclub, @jenniferjames

Facebook: facebook.com/mombloggersforsocialgood

Pinterest: pinterest.com/socialgoodmoms

and  of course here on our blog.

UN Photo/Maria Elisa Franco