Pierce Freelon and Apple Juice Kid, adjunct professors in UNC-Chapel Hill’s music department, demonstrated a mini beat-making session at Rio + Social, Mashable and the UN Foundation’s conference in Brazil about social media for social good, held on the eve of Rio + 20.
Freelon and Apple Juice Kid are the founders of ARTVSM, a socially conscious company merging art and activism by any medium necessary. They will go to the Congo this summer to set up a sustainable beat-making lab using open source technology and social media to change the lives of young people. They will also take their beat-making lab to Senegal and Kenya.
Greenpeace, the largest independent direct-action environmental organization in the world, is having a huge presence at Rio + 20 both literally and figuratively. They brought their Rainbow Warrior ship to Rio and have been vocal about holding world officials to the environmental commitments they have already made and those that should be hashed out this week at the Earth Summit.
“Our aim is to get all banks to say we won’t make loans to oil, coal, gas and deforestation-related activity. We want to shut off the flow of capital. The time is right because the banks are at their most vulnerable in terms of public legitimacy.” – Kumi Naidoo, executive director of Greenpeace (Guardian)
Greenpeace also set up a huge exhibit at Flamengo Park in downtown Rio where the People’s Summit is taking place through June 22 – concurrently with Rio + 20.
“The People’s Summit intends to unite urban, indigenous, religious, ecological and working movements from all over the planet to converge in a clear position,” said a member of the Summit’s organizing committee, Rafael Soares de Oliveira. “We believe that the solutions for the planet lie in the solutions of the people.”
Follow Greenpeace at @Greenpeace and Kumi Nadoo, Greenpeace’s Executive Director at
The Museu de Arte Moderna Rio de Janeiro is hosting exhibits in conjunction with Rio + 20, the United Nations Conference for Sustainable Development. In this exhibit Brazilian notables – from artists to authors and models – and ordinary people come together to talk about the future they want. Museum-goers are also encouraged to share the future they want and post them on the walls of the exhibit.
Photos: Jennifer James
Here at Rio + Social in Brazil one of the most fascinating panels all day has been the Elders + Youngers panel where, as its name suggests, was a conversation between the younger and older generation. What is extremely fascinating about this is both groups have equal voices in the conversation. The elders can learn from the younger people and vice versa.
Chaired by Archbishop Desmond Tutu, The Elders is an independent group of global leaders who work together for peace and human rights. They were brought together in 2007 by Nelson Mandela, who is not an active member of the group but remains an Honorary Elder. The Burmese pro-democracy leader Aung San Suu Kyi is also an Honorary Elder.
Along with this group of thinkers who have been charged to make headway in the global conversation about pressing issues is the all-important idea that this small panel should be scaled. As Mary Robinson, the first woman president of Ireland mentioned during the panel she commended Rio + 20 for bringing in the voices of the young to the conference. Unfortunately as Robinson pointed out the youth have not been invited to the important tables.
Visit The Elders at www.theelders.org and on Twitter at @theelders.
Oftentimes people will tweet or use other social media tools to spread the word about the issues and causes that mean the most to them. According to Pete Cashmore, the founder of Mashable there has to be more than the individual working alone in order to push the needle.
“There needs to be a lasting function – a way to coalesce as a group. People need to use organizations, groups, hashtags to keep the conversation in one place.” Pete Cashmore, Founder of Mashable.
Panel with Pete Cashmore, Founder and CEO, Mashable and Luciano Huck, TV Host & President, Instituto Criar de TV, Cinema e Novas Mídias
The main question today at Rio + Social is how can we use social media to its utmost. As a community of mothers who uses social media every day to spread awareness about pressing global issues being effective in our work is key.
Here are quotes from Kumi Naidoo, Executive Director, Greenpeace International and Georg Kell, Executive Director, United Nations Global Compact
“Young people should bring a new vision. Come up with new ideas. Come up with a new world. We need fresh thinking.” – Kumi Naidoo, Executive Director, Greenpeace International (middle)
“Look for wisdom. I hope we don’t forget the lessons from the past.” – Georg Kell, Executive Director, United Nations Global Compact (far right)
Before Rio + Social began here are a few photos of the attendees coming in and media getting situated. The UN Foundation along with its partners have done an amazing job by allowing us access to Wi-Fi, the Ethernet, power strips and all the information we need to cover the event.
Watch the livestream at RioPlusSocial.com.