This past week I was thinking about the time I spent in Nepal with Coca- Cola to see the devastation after the earthquake and the global brand’s response to it. The April 2015 4.5 magnitude earthquake upended lives and left cities in rubble. I saw much of it during our travels through Kathmandu and its surrounding towns.
NGOs worked with their partners in the field to provide basic necessities for families, especially women and girls. And, Coca-Cola helped fund programs to empower women’s lives. One such programs I saw was Coca- Cola’s 5×20 program, a global initiative to empower five million women in its supply chain by 2020. Bottlers Nepal Limited committed to empowering 10,000 women in and around Kathmandu to help reach that milestone.
The 5×20 program had a global goal of empowering five million women by 2020. I recently went to see if that goal had been met last year. I was pleased that it had. In fact, Coca-Cola and its partners had helped six million women in 100 different countries reach economic empowerment.
I was happy to see the 5×20 economic empowerment program up close and am happy for the women who now have their own businesses to lean on.
The Eagle Huntress narrated by Daisy Ridley follows the wonderful story of a teenage girl named Aisholpan who becomes the first eagle huntress in Mongolia.
We are introduced to Aisholpan at a boarding school located in a small town miles from her nomadic home because schools are quite far from where she lives. It’s the last day of school for that week and Aisholpan is taken home by her father on his moped. Her family are nomads that live in a simple circular hut in the midst of a vast barren plain edged by beautiful, rocky mountains. Her family consists of Aisholpan’s younger sister and brother, her mother, and her father.
Her father is one of the few remaining eagle hunters in Mongolia. For centuries Mongolian men caught eaglets, raised them, and used them to hunt for food to support their families. Since Aisholpan was a little girl she loved watching her father put on the eagle hunters’ garb and go out in search of food from rabbits to foxes. In fact, it was one of her joys to help her father with his eagle. As she grew older her father allowed her to play with his eagle as he saw her keen interest in becoming a hunter.
We are thrilled to work with Hasbro again this year to help share their fantastic philanthropic work with kids. This year Hasbro is spreading the word about kindness, a trait we can all improve and enact more in our daily lives and also wholeheartedly teach our children.
Be Fearless Be Kind is Hasbro’s new signature philanthropic initiative. It’s designed to inspire and empower kids to have the compassion, empathy and courage to stand up for others and be inclusive throughout their lives.
Hasbro is doing this by providing resources and programs that help teach and inspire empathy. They’re also celebrating those who are making a difference and holding them up as role models.
Next Monday, November 14 at 2 PM EST we are hosting a Twitter party with Hasbro to talk more about their Be Fearless Be Kind campaign. We would love for you to join us.
What: Be Fearless Be Kind Twitter Party with Hasbro When: Monday, November 14, 2016 Time: 2:00 PM EST Who: @Hasbro and @SocialGoodMoms Hashtags: #BFBK and #BeKind Prizes: 8 $50 Hasbro Prize Packs RSVP: http://vite.io/befearless
Party participants must be based in the United States to win
“Helping families lift themselves out of poverty means helping them build income and wealth, but it is a social phenomenon as well,” wrote Steve Werlin, the author of To Fool the Rain: Haiti’s Poor and Their Pathway to a Better Life. “And one of the social change we try to effect involves working on the way members look at themselves.”
It is quite impressive how someone’s mind and attitude can alter and reset the course of one’s life. However, in order to eventually arrive at that mind reset some people require a substantive hand out, constant observation and follow-up; not simply a prescriptive hand up. When looking at the lowest income countries in the world like Haiti a vast array of NGOs work to alleviate some of its inherent problems with programs that address the root of poverty. Some provide work programs, educational programs, health care, or even microloan programs. But some of Haiti’s families are so extremely poor they cannot dream of qualifying for many of these programs because they have virtually nothing. In fact, they live in such cyclical poverty they cannot feed themselves on a daily basis, or even every other day. In Haiti’s deepest far reaches and unfathomable rural areas are families who live in abject poverty far away from roads and towns. They require the most cumulative social programs designed by worldwide NGOs that specialize in the nuances of poverty reduction and eradication.
In Haiti, for example, one of those social programs is called “Chemen lavi miyo (CLM)” in Creole or a Pathway to a Better Life that is run by Fonkoze, Haiti’s largest microfinance organization. Even as a microfinance enterprise Fonkoze realized that to reach the poorest Haitian families means to provide overarching programs that teach rural women who qualify for their CLM program financial and entrepreneurial skills as well as life and relationship skills.
The energy and enthusiasm was palpable as we walked into a room full of eager women entrepreneurs role-playing the everyday dynamic between business owners and their customers. While the room was loaded with fun and laughter during this exercise, its importance was not lost on any of the women who had come to the campus of Coca-Cola Bottlers Nepal Limited’s (BNL) 5by20 training, an initiative to empower 10,000 women business owners across Nepal by 2020. Even though these women are already a part of Kathmandu’s bustling community of urban shop owners, they had come because they realized there are more business skills to learn, hone, and improve. And, as women in micro-enterprise the more skills they learn, the more they can earn for their households in a country where men overwhelmingly dominate the private sector.