This past week I was thinking about the time I spent in Nepal with Coca- Cola to see the devastation after the earthquake and the global brand’s response to it. The April 2015 4.5 magnitude earthquake upended lives and left cities in rubble. I saw much of it during our travels through Kathmandu and its surrounding towns.
NGOs worked with their partners in the field to provide basic necessities for families, especially women and girls. And, Coca-Cola helped fund programs to empower women’s lives. One such programs I saw was Coca- Cola’s 5×20 program, a global initiative to empower five million women in its supply chain by 2020. Bottlers Nepal Limited committed to empowering 10,000 women in and around Kathmandu to help reach that milestone.
The 5×20 program had a global goal of empowering five million women by 2020. I recently went to see if that goal had been met last year. I was pleased that it had. In fact, Coca-Cola and its partners had helped six million women in 100 different countries reach economic empowerment.
I was happy to see the 5×20 economic empowerment program up close and am happy for the women who now have their own businesses to lean on.
In the fall of 2020, as the COVID-19 infection rate was peaking in Armenia, the country was rocked to its core by the outbreak of what has become known as the Second Nagorno-Karabakh War—which Armenia neither wanted nor was prepared for. By the time a ceasefire agreement was reached last November, with Armenian casualties in the thousands, the loss of strategic territory, the presence of Russian peacekeepers, and mass displacement of uprooted communities, few could take notice of another longstanding battle still underway—the fight for gender equality for Armenia’s women.
Among those on the front lines of this socio-economic reckoning are a group of women daring to take the uncertain post-war situation into their own hands, with financial emancipation as the first step in leveling the playing field in commerce and business, and, ultimately, gaining influence in shaping Armenia’s future at a pivotal historic moment.
“Substantive decisions about national security and economic viability over the next critical five years must have the entire population pulling its weight,” says Yevgenya Jenny Paturyan, Assistant Professor at the American University of Armenia, Political Science and International Affairs Program. “That includes Armenia’s women, whose resilience and ingenuity during a time of national crises and severe loss are nothing short of astounding. Armenian women always played key roles in the fate of the nation, more so in recent years and months. Women’s participation was instrumental in the peaceful Velvet Revolution of 2018. Women are overrepresented in the healthcare and service sectors, so they are, literally, taking care of the nation’s needs, wounds, hurts and losses right now. Women are struggling to keep COVID-19 at bay and are nursing the nation back to life, with hopes and dreams of a better future.”
In 1994, governments, advocates, health organizations, women’s and youth activists gathered in Cairo for the International Conference on Population and Development (ICPD). There, women’s reproductive health and rights took center stage in national and global development efforts. This year marks the 25th anniversary of the ICPD and a renewed emphasis on reproductive health, women’s empowerment and equality will be discussed later this year in Nairobi as it pertains to the 2030 Agenda for Sustainable Development.
At the recent High-level Political Forum on Sustainable Development Secretary General António Guterres said that there needs to be a ratcheting up of empowerment and gender equality in order to reach the 17 sustainable development goals. And, UN Deputy Secretary-General Amina Mohamed said, ” A recent report found that no country is on track to fully achieve Goal 5 of the Sustainable Development Goals on gender equality by 2030. And despite some important progress, we are far short of attaining the elusive “gender balance” goal in leadership established in the 1995 Beijing Platform for Action.