War and conflict. Poverty. Gender discrimination. Growing up too fast. These are just some of the reasons children in some of the poorest countries around the world are not allowed to play. Play makes children healthier and more resilient. It heals some of their greatest wounds and helps them remain kids without growing up too soon. Additionally, play is every child’s fundamental right according to Article 31 of the UN Convention on the Rights of the Child. Unfortunately, millions of children around the world aren’t allowed to play.
IKEA is a global leader in the power of play not only in their stores but also in countries where children are routinely denied the right to play. That’s why the IKEA Foundation has granted $53 million to six leading global organizations that work with children and promote play including Handicap International, Save the Children, Special Olympics, Room to Read, UNICEF and War Child for its good cause campaign, Let’s Play for Change.
These six organizations will focus their efforts on helping children in Asia and Africa in countries such as Kenya, Bangladesh, Jordan, and Ethiopia. “Every child has the right to play. Stimulation through play is a critical part of a young child’s brain development and emotional well-being,” said Per Heggenes, CEO of the IKEA Foundation.
“Sadly, there are too many places around the world where devastating circumstances prevent children from simply being ‘kids’. Through the Let’s Play for Change campaign, we want to alleviate challenges to play and development in some of the world’s most vulnerable communities.”
Learn more at ikeafoundation.org.
One World Play Project
Another business that promotes play is the One World Play Project, a mission-driven company based in Berkeley, CA that makes resilient toys designed for rough terrain—fields scattered with rocks, thorns, and broken glass—where most of the world plays.
When you buy a One World Futbol ($39.50-$44.50 depending on the color), One World Play Project gives a Futbol to a community in need. The One World Futbol never needs a pump and never goes flat. If you just want to give a Futbol, the price is $25.
After seeing impoverished communities around the world where kids have made balls out of anything they can find, I know how important a simple ball can be for kids and their overall mental and physical health.
Learn more at oneworldplayproject.com.