Category Archives: Technology

Our Interview with Matterness Author, Allison Fine

Allison FineAllison Fine is among the pre-eminent guides to the social media revolution. Her gift is for converting uncertainty over rapid change into excitement over remaking organizations by the least expensive and most profitable means available: connecting with others. She is author of Matterness: What Fearless Leaders Know About the Power and Promise of Social Media. In addition, she is the author of the award-winning Momentum: Igniting Social Change in the Connected Age, and co-author of the bestselling The Networked Nonprofit.  Her blog, A. Fine Blog, is available on her website,

A leading voice on social media and the nonprofit sector, Fine has written about why “Matterness”, well, matters and how important it is for organizations to talk with people and not at them.

I interviewed Fine about who should read and adopt Matterness principles and why.

You can purchase Matterness on Amazon.

Matterness CoverQ: For people who do not know what Matterness is, can you boil it down to a few sentences?

A: Sure. Matterness is the powerful force of mutual interest that happens when organizations and people work with and not at one another. Your readers will recognize what this means because that’s what you’re doing every day! You are in conversation with your people and treat them like co-creators on your sites. You develop strategies together and connect Moms to one another and to causes and companies, too. Too many other companies continue to use these amazingly powerful social media channels as newfangled billboards – opportunities to just keep broadcasting at people. Matterness reverses this course and makes people matter more than ever in relationship to organizations.

Continue reading Our Interview with Matterness Author, Allison Fine

How Postagram is Changing Letter Writing Campaigns to Congress

Being passionate about issues – both domestic and global – means taking your activism from the Net to Washington, DC in many cases. Taking your activism to the halls of Congress or even to the halls of your state’s legislature is harder to do for some. Even writing a letter to your representative can be tedious. People are busy and time is tight. Now, there are easier ways to grab the attention of our elected leaders right from our computers from online petitions to emails to our representatives. The problem with e-campaigns is sometimes they are not as effective as when physical letters show up in the mailboxes of our elected representatives. Email is great, but when an actual letter is sent it just means more and will always hold greater sway over our representatives.

This week I tried a new-to-me service called Postagram that conveniently allows you to send a physical postcard to your representative’s office in Washington. Postagram, an app that is housed on Facebook on the web and via mobile, has partnered with the ONE campaign on a new type of letter writing campaign. With a few clicks your physical postcard from Postagram will be sent to DC . I like that your message can be customized on Facebook with a photo you choose as well as personal text for your particularly message.

Here’s mine:


Many people use Postagram to send personal postcards to friends and family, but this is a new way to use Postagram to a do a little good. If you would like to send a postcard with ONE to Congress to make sure they do not cut life-saving, poverty alleviation programs visit

Visiting the Tech Set in Dar es Salaam #IRPTZ

It was interesting this week to see a slice of the tech scene in Dar es Salaam. We visited KINU which is a collaborative innovation technology space for app developers, startups and those who work in the tech industry to further their learning. KINU also provides tech education for children, an initiative they have been steadily growing.

“If we can teach young kids how to work within a system and process we can actually get them to see problems within our society and begin tackling those problems, said John Paul Barreto, Co-Founder of KINU. “So we didn’t have to look outside to see an explanation about how to make Tanzania better.  We can utilize the energy of the Tanzanian youth to change society.”

KINU also makes concerted efforts to involve women in technology as they are largely misrepresented in the technology sector in Africa and the world over for that matter. Hosting “Girls Night Our” events, KINU works to get women in the same room together to explore technology together and to improve their standing in the technology space not only in Dar es Salaam, but also across the continent.

The day we visited KINU a guest lecturer from Canada conducted an animation workshop for roughly fifteen students using Toon Boon animation software. Because these workshops are in such high demand, one Kenyan woman, Naomi, rode a bus 24 hours to learn at KINU and improve her knowledge about technology and animation as she works in the tech sector in Nairobi.

KINU also strives to bring various stakeholders together in order to solve global health problems from maternal health to devising ways to spread the word about family planning through apps.

“We want to bring the different stakeholders together,” said Taha Jiwaji, co-founder of KINU. “Everyone is looking at problems from different standpoints or trying to solve those problems. How can technology enable them is where KINU comes in. A lot of our initiatives are meant to bring these stakeholders together.”


Reporting was made possible through a fellowship from the International Reporting Project.