Guest Post by Brian Kennell, Tetra Pak president and CEO for the U.S. and Canada
From just-squeezed juices to artisan sandwiches to colorful bunches of fresh-picked vegetables, nutritious dietary offerings have never been so bountiful or convenient for affluent Americans. They can legitimately browse for gourmet-quality dinners inside local supermarkets as well as convenience stores or trendy “small box” neighborhood groceries.
Unfortunately, that is not the case for some 23.5 million largely underserved U.S. residents who live in “food deserts,” areas where grocery stores are absent, and food options frequently range from fast food to corner mini-marts, where chips, soda pop, candy, cakes and snack packs are more likely to line the shelves than fresh fruits, vegetables, poultry and meat; whole-grain bread, pasta and cereal; or high-quality dairy and all-fruit juice drinks. Many food desert residents, without access to foodstuffs that allow them to eat three full, nutritious meals a day, regularly lack food security.
Food Deserts and Health
Unsurprisingly, because residents have access to and consume foods that tend to be high in sugar, fat and salt, food deserts are strongly correlated with higher rates of obesity and other nutrition-influenced chronic diseases, note academic studies such as “Distance to store, food prices, and obesity in urban food deserts” in the American Journal of Preventive Medicine. First Lady Michelle Obama noted this four years ago when she made eradicating food deserts to stem food insecurity one of the goals of her “Let’s Move” Campaign. But the issue has proved just as intractable as it is complex.
In the developed world most people have no idea what stunting is. It is a health problem we do not have to worry about because access to nutritious and fortified foods is largely available in our supermarkets and restaurants and ultimately our kitchens. For us, the stark opposite of stunting for our children is our major dilemma. In developing countries, however, stunting is an everyday part of life for many.
It is a cultural challenge. You will go to communities where food is available, but it is not given to the children. These foods are there, but you will find women are making maize porridge and giving it to children. Food is available in the communities. It is a question of knowledge. Geoffrey Kirenga, CEO of the Southern Agricultural Growth Corridor of Tanzania
In Tanzania, forty-four percent of all children are stunted according to numbers released by the World Bank. Feed the Future says the number is slightly lower at 42 percent. This number is “highly unacceptable” says Obey N. Assery, the Director of the Department of Coordination of Government Business. Stunting occurs, of course, when children do not receive adequate nutrition for proper growth. Surprisingly, adequate nutrition for children begins in the womb during the first 1000 days before birth through a child’s second birthday. That means mothers play a pivotal role in ensuring the proper growth of their children even before they are born which makes decreasing the stunting rate in Tanzania more difficult to manage.
Rape has always been used as a weapon of war and women and girls are typically the victims of these heinous crimes.
To bring more awareness to sexual violence during conflict the United Nations General Assembly created the International Day for the Elimination of Sexual Violence in Conflict that will be commemorated on June 19 each year.
“Rape and other forms of sexual violence in conflict and post-conflict constitute grave violations of human rights and international humanitarian law,” President of the 193-member Assembly, Sam Kutesa, declared as he greeted the resolution’s adoption. “Yet these depraved acts still occur and are used to terrorize and control civilian populations in conflict zones.”
“The Journey of a thousand miles begins with the first step.”
— Lau Tzu, Chinese Philosopher
That inspirational quote has never rang more true than when considering the journey of thousands of successful women entrepreneurs around the world who started out with little more than a desire to provide the basic fundamental needs for their families.
Although female entrepreneurship has been steadily increasing over the last 10 or 15 years, there are still many hurdles to overcome. This is especially true for women in underprivileged communities here in the U.S. and abroad. While starting a new business is an uphill challenge for most budding entrepreneurs, for women living in poverty, it is often considered an impossible dream.
But seemingly insurmountable odds are no match for a woman with a burning passion to succeed.
It is in that gap, between the audacity of hope and the fulfilling of needs, that the Coca-Cola Company saw an opportunity to be of service.