“The Journey of a thousand miles begins with the first step.”
— Lau Tzu, Chinese Philosopher
That inspirational quote has never rang more true than when considering the journey of thousands of successful women entrepreneurs around the world who started out with little more than a desire to provide the basic fundamental needs for their families.
Although female entrepreneurship has been steadily increasing over the last 10 or 15 years, there are still many hurdles to overcome. This is especially true for women in underprivileged communities here in the U.S. and abroad. While starting a new business is an uphill challenge for most budding entrepreneurs, for women living in poverty, it is often considered an impossible dream.
But seemingly insurmountable odds are no match for a woman with a burning passion to succeed.
It is in that gap, between the audacity of hope and the fulfilling of needs, that the Coca-Cola Company saw an opportunity to be of service.
We will join Global Impact to discuss these aforementioned women’s and girls’ issues on Friday, March 13 at 1 PM EST. Join us using #HerDay2015.
In Ormoc, Philippines women tend to take on village leadership roles to ensure children under five get their scheduled vaccinations and routine check-ups. These women also provide medical information to mothers and families who live deep in the rural parts of Ormoc and have a harder time attaining health services.
These village leaders are, for all intents and purposes, the lifelines for these rural families to health care. In addition to village leaders, rural health units staffed by volunteer health workers and nutrition scholars are charged with providing essential health care and information to families who otherwise would go without medical care.
“Being a leader makes me happy, but it is difficult,” said Ludivinia Perez, a village leader in Ormoc, Philippines on Leyte island. “I feel good about it. What makes it difficult is if I don’t have enough funds and resources.”