The energy and enthusiasm was palpable as we walked into a room full of eager women entrepreneurs role-playing the everyday dynamic between business owners and their customers. While the room was loaded with fun and laughter during this exercise, its importance was not lost on any of the women who had come to the campus of Coca-Cola Bottlers Nepal Limited’s (BNL) 5by20 training, an initiative to empower 10,000 women business owners across Nepal by 2020. Even though these women are already a part of Kathmandu’s bustling community of urban shop owners, they had come because they realized there are more business skills to learn, hone, and improve. And, as women in micro-enterprise the more skills they learn, the more they can earn for their households in a country where men overwhelmingly dominate the private sector.
It’s been raining virtually nonstop since we arrived in Kathmandu on Sunday morning. There were downpours all day without any let up until the evening. I hope we get to see the sun on Tuesday. It’s the end of the monsoon season in Nepal, but I don’t think the weather quite wants to get rid of the rain yet.
Today was our very first site visit for this Nepal trip to see Coca-Cola’s rebuilding efforts after last year’s earthquake as well as their work with women in their global #5by20 program that will empower five million women by 2020 across Coca-Cola’s value chain.
Today, we focused on how Coca-Cola is helping local NGOs rebuild after the quake as well as how Coca-Cola employees joined as a team to push through the crisis they endured after two very sizeable earthquakes.
You can read about our visit to a village about an hour and a half away from Kathmandu and how a local NGO is using innovative ways to create sustainable communities.
Last year I remember exactly where I was when the 7.8-magnitude earthquake hit Nepal on April 25. I was on my way to Haiti to report on maternal health, and really good friends of mine from the International Reporting Project had been in Nepal for a very short time on a reporting trip when the quake hit. I remember tweeting them to see if everything was okay. Thankfully they were and wrote amazing, insightful articles from their harrowing experience on the ground. Even though I wasn’t in Nepal, knowing people who were and reported once the quake happened brought the crisis close to home.
The way in which countries respond to disasters varies. One thing is certain: governments cannot shoulder massive disaster relief alone. I learned this once I saw the coordinated one-year disaster relief in the Philippines after Typhoon Haiyan. Relief, I’ve learned, is always a combination of public and private partnerships that work in tandem to benefit citizens that have been hardest hit. Sometimes it is not easy and the coordination may be a bit slow-going, but the truth is private companies that have apositive, established footprint in countries with an excellent track record can benefit government and NGO partners with logistics support, private enterprise expertise, and most importantly finances.
It has been three months since the earthquake in Nepal. Over 9,000 people lost their lives and several more were injured. The latest figures state that over 117,000 people are displaced from their homes and over two million children have been affected. Like many countries at this time, Nepal is in great need of humanitarian assistance and help in rebuilding efforts. However, disaster relief is a short-term issue. The fate of the country in the long term must be considered by the international community.
Nepal was already listed as one of the poorest countries in the world prior to the earthquake, and moving forward they will not be able to break from their rank anytime soon. However, the country does have the means to be self-sufficient with the right help.
Nepal has many natural resources, particularly minerals like zinc and copper, but they are in limited supply and hard to get to. Agriculture is the largest source of income for the country and employs the most people. Many crops grow in the region but the most popular now are rice and corn. There is great potential for agriculture in the country if they can gain access to newer methods of farming and education. Agriculture will not only help Nepal feed its people, but boost international trading potential.