If you have big social conscience but a small savings account, these apps will turn your everyday actions into charitable giving. Whether you are playing games, dining out, walking a dog, or downloading more apps, you can fit philanthropy into your daily routine without spending a dime.
When you think about all the time we Americans spend on our mobile devices, about 162 minutes each day (mostly with mobile apps), it becomes clear that there’s huge untapped potential for positive impact. Why not have fun and do good at the same time? Small actions can make a big difference.
In an effort to learn more about charitably minded online moms who donate to good causes we asked 1000 Social Good Moms members about their giving habits, influence of social media and blogging on their giving, and the issues that matter most to them. The survey was sent out in January 2013 with 250 respondents.
We published some of the key discoveries on our “Moms and 2012 Charitable Giving” infographic. Keep reading below for additional survey data. If you would like to share our infographic you can grab it at this link.
How likely are you to donate online?
41.77% – very likely
30.38% – likely
26.58% – somewhat likely
1.27% – not likely
How many times did you donate to a charity or nonprofit in 2012?
55.13% – 5+times
15.38% – 2 times
14.1% – 3 times
12.82% – 4 times
2.56% – 1 times
What was your average donation amount?
43.04% – $25 – $50
31.65% – less than $25
17.72% – $50 – $100
7.59% – $100+
What prompts you to donate to a nonprofit or charity? Choose all that apply.
86.08% – You are familiar with the charity already.
75.95% – There was a natural disaster or national tragedy and you gave.
65.82% – A charity launched a compelling campaign with a great cause.
60.76% – You were encouraged to give by friends, either online or offline.
48.10% – You read about the charity on a blog.
41.77% – You heard about it via social media.
13.92% – You noticed an online or print advertisement for the charity.
3.80% – There is a celebrity advocating for a charity.
Did your family’s charitable donations increase, decrease or stay the same in 2012?
44.84% – stayed the same
43.59 % – increased
11.54% – decreased
Are you more likely to donate to a cause if you hear or read about it on…. (choose one)
44.87% – blogs
38.46% – social media
10.26% – TV
6.41% – advertisement
What issues matter most to you? Choose all that apply?
93.67% – Issues Affecting Women and Girls
93.67% – Child Health
93.67%- Hunger (in US and abroad)
81.01% – Education
73.42% – Maternal Health
62.03% – Clean Water and Sanitation
43.04% – Climate/ Global Warming
43.04% – Vaccines in Developing Countries
If you would like to share our infographic you can grab it at this link.
For 10 weeks baseball fans can go to www.statefarm.com/gotobat and vote for their favorite of the four aforementioned charities. Each week one fan will win a trip to the World Series and the charity they go to bat for will receive $18,000.