Tag Archives: charity

New Survey: Moms and Charitable Giving #SocialGoodMoms

In an effort to learn more about charitably minded online moms who donate to good causes we asked 1000 Social Good Moms members about their giving habits, influence of social media and blogging on their giving, and the issues that matter most to them. The survey was sent out in January 2013 with 250 respondents.

We published some of the key discoveries on our “Moms and 2012 Charitable Giving” infographic. Keep reading below for additional survey data. If you would like to share our infographic you can grab it at this link.

Survey Questions:

How likely are you to donate online?

  • 41.77% – very likely 
  • 30.38% – likely
  • 26.58% – somewhat likely
  • 1.27% – not likely

How many times did you donate to a charity or nonprofit in 2012?

  • 55.13% – 5+times
  • 15.38% – 2 times
  • 14.1% – 3 times
  • 12.82% – 4 times
  • 2.56% – 1 times

What was your average donation amount?

  • 43.04% – $25 – $50
  • 31.65% – less than $25
  • 17.72% – $50 – $100
  • 7.59% – $100+

What prompts you to donate to a nonprofit or charity? Choose all that apply.

  • 86.08% –  You are familiar with the charity already. 
  • 75.95% – There was a natural disaster or national tragedy and you gave.
  • 65.82% – A charity launched a compelling campaign with a great cause.
  • 60.76% – You were encouraged to give by friends, either online or offline.
  • 48.10% – You read about the charity on a blog.
  • 41.77% – You heard about it via social media.
  • 13.92% –  You noticed an online or print advertisement for the charity.
  • 3.80% – There is a celebrity advocating for a charity. 

Did your family’s charitable donations increase, decrease or stay the same in 2012?

  • 44.84% – stayed the same
  • 43.59 % – increased
  • 11.54% – decreased

Are you more likely to donate to a cause if you hear or read about it on…. (choose one)

  • 44.87% – blogs
  • 38.46% – social media
  • 10.26% – TV
  • 6.41% – advertisement

What issues matter most to you? Choose all that apply?

  • 93.67% – Issues Affecting Women and Girls 
  • 93.67% – Child Health
  • 93.67%- Hunger (in US and abroad)
  • 81.01% – Education
  • 73.42% – Maternal Health  
  • 62.03% – Clean Water and Sanitation
  • 43.04% – Climate/ Global Warming 
  • 43.04% – Vaccines in Developing Countries 

If you would like to share our infographic you can grab it at this link.

Bamboo Sunglasses for Good

The greatest consumer satisfaction these days is knowing that when you purchase a product you will affect change for someone in need. We have all heard of Toms and Warby Parker, but have you heard on Panda sunglasses?

Panda sunglasses are high-end, ethical, sustainable, and handcrafted bamboo sunglasses currently fashioned in 5 different styles that give you the chance to help someone in need with every purchase. Lightweight and eco-friendly, one of the biggest draws to Panda sunglasses is that they float. For water lovers, this is a great plus.

At $120 Panda sunglasses are a little pricey, but the beauty comes in knowing that by paying a bit more for luxury sunglasses you will give the gift of sight to someone in the developing world through their partnership with the TOMA Foundation. Through Panda Sunglasses’s partnership with the TOMA Foundation they will provide a medical eye exam and donate a pair of sunglasses or prescription glasses to someone in need. That’s well worth every penny.

With a growing global fan base and celebrity endorsements that are quickly piling up the Washington, DC-based start-up is poised to sell more sunglasses with a purpose and positioning themselves as a major player in the buy one, give one marketplace.

Want to learn more about Panda Sunglasses? Visit them at wearpanda.com or check out their Look Book