Guest Post by Tisha Berg of Biz Mommy
“The Journey of a thousand miles begins with the first step.”
— Lau Tzu, Chinese Philosopher
That inspirational quote has never rang more true than when considering the journey of thousands of successful women entrepreneurs around the world who started out with little more than a desire to provide the basic fundamental needs for their families.
Although female entrepreneurship has been steadily increasing over the last 10 or 15 years, there are still many hurdles to overcome. This is especially true for women in underprivileged communities here in the U.S. and abroad. While starting a new business is an uphill challenge for most budding entrepreneurs, for women living in poverty, it is often considered an impossible dream.
But seemingly insurmountable odds are no match for a woman with a burning passion to succeed.
It is in that gap, between the audacity of hope and the fulfilling of needs, that the Coca-Cola Company saw an opportunity to be of service.