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Our Interview with Matterness Author, Allison Fine

Allison FineAllison Fine is among the pre-eminent guides to the social media revolution. Her gift is for converting uncertainty over rapid change into excitement over remaking organizations by the least expensive and most profitable means available: connecting with others. She is author of Matterness: What Fearless Leaders Know About the Power and Promise of Social Media. In addition, she is the author of the award-winning Momentum: Igniting Social Change in the Connected Age, and co-author of the bestselling The Networked Nonprofit.  Her blog, A. Fine Blog, is available on her website, www.allisonfine.com.

A leading voice on social media and the nonprofit sector, Fine has written about why “Matterness”, well, matters and how important it is for organizations to talk with people and not at them.

I interviewed Fine about who should read and adopt Matterness principles and why.

You can purchase Matterness on Amazon.

Matterness CoverQ: For people who do not know what Matterness is, can you boil it down to a few sentences?

A: Sure. Matterness is the powerful force of mutual interest that happens when organizations and people work with and not at one another. Your readers will recognize what this means because that’s what you’re doing every day! You are in conversation with your people and treat them like co-creators on your sites. You develop strategies together and connect Moms to one another and to causes and companies, too. Too many other companies continue to use these amazingly powerful social media channels as newfangled billboards – opportunities to just keep broadcasting at people. Matterness reverses this course and makes people matter more than ever in relationship to organizations.

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