If you had US$1 million to give to charities aiming to eradicate poverty, how would you do it?
Would you support a soup kitchen? A financial literacy program? Educational scholarships? Organizations pressing for policy changes?
I worked for nonprofits for many years before realizing the way I approached solving social problems said more about me than it did about the problem I wanted to solve. If I really wanted to make a difference, I had to think about how I was thinking about the problem. And, if I wanted to make a difference at a broader level, I had to help donors and nonprofit leaders think about how they think.
Nonprofit fundraisers consider many demographic characteristics to explain and predict charitable giving, such as age, gender, income, and marital and parental status. As far as I could tell, no scholars had considered “how people think” as a category worth considering.
My quest led me to obtain my Ph.D. and learn to analyze how an individual’s thinking changes over time. Along the way, I found that how people construct their ideas influences their philanthropic choices, and that how donors think is as important as what they think.
How donors think
Human beings develop increasingly complex ways of making sense of the world over the course of a lifetime. To a large extent, this is intuitive – you probably expect a 20-year-old to think about many things differently than a 50-year-old. How people think, however, is largely unconscious. People are rarely aware of how they are thinking in the moment.
Every day 800 women die due to largely preventable causes during childbirth. That number is mentioned everywhere maternal health is mentioned and championed, but it always bears repeating. Until the drastic maternal mortality numbers decline the data must remain front and center. Mothers’ lives depend on us knowing the facts.
Over the past few decades maternal health numbers have effectively decreased by 47 percent, but we still have a long way to go especially in sub-Saharan Africa where most maternal deaths occur.
Large, international NGOs and governments have put their influence and resources behind saving more mothers’ lives. But, this is a big world in which we live where there are many women who still do not have access to quality prenatal health care and who must resort to delivering their babies at home which can often be fatal for them and their newborns. Some expecting mothers, especially in the poorest sub-Saharan African countries, do not have any other choice but to deliver at home due to a lack of access to health workers and proximity to a health facility.
There are countless organizations that are working diligently to ease the burden on expecting mothers in low-resource settings and are striving to save more lives. While decreasing the number of maternal deaths may seem like a Sisyphean task in the short term, there are organizations that save mothers’ lives every day! Every life matters even if the data points don’t show significant change quickly enough.
Here are five organizations we think are doing phenomenal maternal health care work and that deserve to be supported especially during this giving season.
[This campaign has ended] The Safe Delivery App is a groundbreaking mobile training tool, which can save mothers and newborns in Africa during pregnancy and childbirth. The app is developed by Maternity Foundation in cooperation with leading scientists from University of Copenhagen and University of Southern Denmark.The app aims to improve the quality of maternal and neonatal care in developing countries by teaching birth attendants in hard-to-reach areas how to manage normal and complicated deliveries through animated clinical instruction films.They are raising $100,000 to scale the app. Donate to their campaign at www.indiegogo.com/projects/the-safe-delivery-app-a-life-saving-mobile-app.
Jacaranda Healthis a social enterprise and operates as a 501(c)3 in the US. Their mission is to transform maternal health care in East Africa and make pregnancy and childbirth safer for women and newborns. “Jacaranda Health aims to provide respectful, patient-centered, kind and high-quality care during pregnancy and childbirth,” says Amie Newman, Jacaranda Health’s Director of Communication and Development.That’s why we love their work! Donate at jacarandahealth.org/our-approach/jacarandas-model/donate.
Every Mother Countshas teamed up with CrowdRise to raise essential funds to save more mothers’ lives in the seven countries, including the United States, where they work on maternal health care and prevention of maternal deaths.
Every Mother Counts was launched with the intention to make pregnancy and childbirth safe for every mother. Donate at www.crowdrise.com/EveryMotherCounts-Tower.
Midwives for Haiti: When we hear about mothers who die during childbirth they most likely succumb to hemorrhaging (bleeding to death). This is particularly sad because hemorrhaging, in most cases, is preventable. In low-resource settings, however, hemorrhaging takes the lives of countless women and it doesn’t have to happen. Midwives for Haiti has put together a program that specifically addresses postnatal care. Many women who delivered at Hospital Ste. Therese in Haiti where they work, either received no postnatal care or were sent home four hours after delivery. That is highly unacceptable and deadly.Donate at midwivesforhaiti.org/projectpostnatal.html.
[This campaign has ended] Zero Mothers Die is a global partnership initiative that is equipping pregnant women in developing countries with unique mobile phones to give them access to healthy pregnancy information and healthcare that could be just a phone call away during emergencies. Their aim is to bring mobile technology solutions to pregnant women to empower them with information and enable them to seek care when they need it most.Donate at www.indiegogo.com/projects/zero-mothers-die-mobile-phones-for-pregnant-women.
We know there are countless organizations that are working with mothers to keep them alive before, during, and after childbirth, but we can’t mention them all. Please list other maternal health organizations in the comments.
We are always thrilled to work with some of the best NGOs and nonprofits in the world. Today, we are announcing our newest partnerships with Oxfam America and Kangu. We look forward to working with Kangu to spread the word about maternal health and healthy pregnancies in developing countries in both Africa and Asia. And we look forward to working with Oxfam America to raise awareness about food security, poverty, hunger and injustice.
Join us in welcoming them to our community of committed moms around the world who believe in using their voices as catalysts for good.