Tag Archives: Tanzania

How PSI Reinforces Positive Reproductive Health Messaging Through Branding, Edutainment

In Tanzania, orange has increasingly become the recognized color of family planning and reproductive health services. Population Services International’s orange Familia brand is quite common in most regions of this coastal country of 49 million. PSI, a global non-profit organization dedicated to improving the health of people in the developing world, has consistently and effectively branded everything in its nationwide Familia social franchise network since it began in 2009 with unforgettable orange and its semi-cursive Familia logo that bears a heart at the beginning of its name. All aspects of the Familia social franchise network from its clinics’ signage to the clothing of its health workers to its condom brand that claims in part 80% of Tanzania’s condom market and its health education booklets, all get PSI’s extensive branding treatment. The result: PSI Tanzania was able to serve 119,000 clients in 2013 through Familia via word of mouth and effective marketing.

Familia

Familia is PSI’s social franchise network of over 260 private sector clinics across 23 regions that primarily provides family planning, cervical cancer and maternal health services as well as health services for children under the age of five in urban and peri-urban community settings in Tanzania.  Tanzania’s most remote areas are serviced by PSI outreach teams.

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Traveling to Tanzania With PSI, IntraHealth International, and Mandy Moore

Over the years I have had the distinct privilege of meeting health workers around the world from Ethiopia and Kenya to Tanzania and South Africa to India and Brazil. Health workers, particularly in low- and middle-income countries, are the unequivocal backbone of health systems that can oftentimes be severely taxed due to the overwhelming number of people who rely on them for care to the disarray of health systems’ frameworks coupled with a dismal lack of financial allocations to national health care.

Health WorkersFrontline health workers I have met throughout the years. Left to right: Angawadi workers in Delhi, a family planning health worker in Johannesburg, a member of the Health Development Army in Hawassa, Ethiopia, hospital administrators in Lusaka, Zambia, and nurses in Morogoro, Tanzania.

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[Photos] Honoring Women and Girls We’ve Met Around the World

Today on International Women’s Day we honor all of the women and girls we’ve met throughout our travels! Want to celebrate International Women’s Day in an impactful way? Read 4 Easy, But Impactful Ways to Celebrate International Women’s Day.

PHILIPPINES

ETHIOPIA

BRAZIL

INDIA

ZAMBIA

TANZANIA

KENYA

SOUTH AFRICA

Our Favorite Sound Capture of 2013

Using Soundcloud was one of the best ways to report from the field in Africa last year. One of our favorite sound captures of last year was in Tanzania after spending time with the Maasai in the arid northern part of the country. Hosted by Oikos, an Italian NGO that works with the Maasai to help them preserve the little environmental integrity that is left, we were treated to a traditional dance performed by Maasai men after a dinner of roasted goat and other traditional fare.

Play the sounds of the Maasai below.

Read more about Oikos and their work in When the Rains Slowed: Food and Hunger in Tanzania.