This past week I was thinking about the time I spent in Nepal with Coca- Cola to see the devastation after the earthquake and the global brand’s response to it. The April 2015 4.5 magnitude earthquake upended lives and left cities in rubble. I saw much of it during our travels through Kathmandu and its surrounding towns.
NGOs worked with their partners in the field to provide basic necessities for families, especially women and girls. And, Coca-Cola helped fund programs to empower women’s lives. One such programs I saw was Coca- Cola’s 5×20 program, a global initiative to empower five million women in its supply chain by 2020. Bottlers Nepal Limited committed to empowering 10,000 women in and around Kathmandu to help reach that milestone.
The 5×20 program had a global goal of empowering five million women by 2020. I recently went to see if that goal had been met last year. I was pleased that it had. In fact, Coca-Cola and its partners had helped six million women in 100 different countries reach economic empowerment.
I was happy to see the 5×20 economic empowerment program up close and am happy for the women who now have their own businesses to lean on.
Last year I was happy to see women in Nepal benefitting from Coca-Cola’s 5by20 program. By 2020 Coca-Cola has pledged to help five million women entrepreneurs around the globe by allowing them to earn money through its value chain. That could mean teaching women valuable business skills as I saw in Kathmandu to providing women with opportunities to support their families through creating products with Coca-Cola products and packaging to helping women start their own small businesses.
For Mother’s Day, I was delighted to receive this tulip from Coca-Cola made by artisans who work for Mitz, a Mexican nonprofit where women devote 8 to 30 hours a week to create handmade products. Mitz creates jobs for women, funds kids’ scholarships and reduces waste.
The energy and enthusiasm was palpable as we walked into a room full of eager women entrepreneurs role-playing the everyday dynamic between business owners and their customers. While the room was loaded with fun and laughter during this exercise, its importance was not lost on any of the women who had come to the campus of Coca-Cola Bottlers Nepal Limited’s (BNL) 5by20 training, an initiative to empower 10,000 women business owners across Nepal by 2020. Even though these women are already a part of Kathmandu’s bustling community of urban shop owners, they had come because they realized there are more business skills to learn, hone, and improve. And, as women in micro-enterprise the more skills they learn, the more they can earn for their households in a country where men overwhelmingly dominate the private sector.